Nestle Harvard Case Study.docx - Matthew Katnik Santiago...

This preview shows page 1 out of 3 pages.

Matthew Katnik, Santiago Mejia, Carter Radovan Professor Bemis BUAD 306 12 pm Nestle’s Creating Shared Value Strategy Nestle was started in 1867 as an infant nutrition company, making baby formula to help infants who could not breastfeed for whatever reason. As the company grew, they brought more and more different products in through innovation, mergers, and necessity (such as World War I). By the end of the war, they had expanded to over 40 factories around the world, mainly placing them in developing countries. Over the next fifty or so years, Nestle developed more and more products and kept expanding. In the 30s, Nescafe and Nestea was introduced and was immediately a success. These were the first products from Nestle that were not milk-based. In the 60s, Nestle entered the bottled water business by acquiring a stake in Vittel, and in the 70s bought a stake in L’oreal, effectively entering the cosmetics market. Finally, Nestle introduced Nespresso and they’re most successful venture was started. It is a home-brewing system for espresso, and was cutting edge technology that had not been seen before. After most of Nestle’s big products had been created and were successful, they made a transition to become more of a nutrition, health and wellness company along with the food and beverage portion.
Image of page 1
You've reached the end of this preview.
  • Fall '13
  • James

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern