mgt 330 w1 d2.docx - coffeeanddoughnuts!,coffeeandbreakfast...

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MGT330 Week 1 Discussion 2             The company I chose to analyze is Dunkin Donut because they have my favorite coffee and doughnuts! They are well known for their doughnuts, coffee and breakfast  sandwiches which is communicated through their famous slogan “America runs on  Dunkin”.  I think their distinctive competence is that they have the best coffee to keep  America running and doughnuts which they are also known for. Dunkin Donut core  competence is being the leader in baked goods and coffee and customer loyalty. Per  their website, they were rated number one in both areas which shows that they are  primarily known for the doughnuts and coffee all around the world. In 2017, Dunkin  Donut also became the official U.S. coffee, doughnut and breakfast sandwich of the  NHL.             Dunkin Donuts was founded in 1950 by Bill Rosenberg with the goal to “make 
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