Business Communication (2017-2019).docx

Business Communication (2017-2019).docx - VIGNANA JYOTHI...

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VIGNANA JYOTHI INSTITUTE OFMANAGEMENT HYDERABAD Batch: 2017-2019 Term: I Course Name: Business Communication Credits 3 Course Instructor: Dr. Shabnam Das Manna E Mail: [email protected] Course Outline Professionals having a strong hold on communication skills are considered assets for any organization. The present course teaches the student, the technique of developing this skill through four basic language functions- listening, speaking, reading and writing that are considered the foundation for successful Business Communication. The course endeavors to redress the linguistic and psychological barriers that inhibit effective communication and particularly addresses the common errors committed while practicing these functions. The course also focuses on the fundamental principles of business writing and teaches the strategies of writing effective letters and emails and adapting English language to different business situations. During the course, Students will get opportunities to practice all four language skills- listening, speaking, reading and writing (LSRW) through interesting tasks and activities covering a range of themes and topics. OBJECTIVES OF THE COURSE 1. To familiarize the student with basic LSRW Skills. 2. To prepare the ground for effective oral and written business communication. 3. To enable the student to read and comprehend ideas and meaning presented in the text.
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4. To enable the students to compose preliminary business messages with clarity and precision. LEARNING OUTCOMES Upon the completion of this course the students should be able to: 1. Enhance proficiency in all four language skills- listening, speaking, reading and writing (LSRW) 2. Develop an understanding of using appropriate and grammatically correct words in Business English.
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