8.jpg - Generation Baby Boomer cfw_1945 1964 Generation...

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Unformatted text preview: Generation Baby Boomer {1945 — 1964] Generation X (1961 — 1981) Generation Y I The Millennials {1975 — 1995} Generation Z [1995 — 2015] You ngest Age Today Oldest Age Today Description Very price conscious and the least prestige sensitive May be less price sensitive for a superior product and good value Value location, service, and everyday—low— prices Limited use and understanding of functions beyond simple features of technology The most price conscious and has low price sensitivity Both cynical and sophisticated about products, ads, Er shopping Want to hear the features of the product as well as an explanation of why these features are necessary Want products and messages designed uniquely for their tasks Er lifestyles Information and technology are important in products Er services See technology as changing their world and techno literacy is highly valued Expect competitive pricing Can be less brand loyal and flexible in style Er taste Develop strong brand loyalty when presented with quality products and actively engaged by brands Immune to most traditional marketing and sales pitches Incredibly sophisticated and technology wise Companies must continually be more creative with media and promotional themes to capture this audience Grow up with a highly sophisticated media and computer environment Expected to be more Internet savvy and expert than Gen Y forerunners Street smart and have considerable marketing savvy ...
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  • Winter '10
  • NancySavage

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