demand forecasting.pdf - 1 Advanced demand forecasting Case...

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Advanced demand forecasting: Case RELEX Advanced Operations Management Olli Torkkeli 30.11.2015 1
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RELEX in brief Relex provides comprehensive solutions for supply chain management and optimisation Store replenishment and inventory management Demand forecasting and planning Actionable analytics and reporting Wide international customer base Over 80 customers in 14 countries Customers in retail, wholesale, and manufacturing Market leader with a clear technology edge Market leader in Northern Europe The fastest growing supplier of SCM solutions within the EMEA region on Deloitte’s Technology Fast 500 2011 -2014 Team of almost 160 professional, offices in Finland, Sweden, Germany, Norway, Denmark, and in the UK Growing, profitable, cash-flow positive Strong experience in retail supply chain Forerunner in tackling special situations such as assortment changes, campaigns, and seasons during the life-cycle of goods Capabilities are best harnessed in complex, multi-tier environments with a considerable risk of spoilage or obsolescence Analysing both the past and future states of the supply chain Hundreds of warehouses, thousands of stores, millions of SKUs, billions of euros are managed with RELEX’s solutions. RAUTAKESKO OY 2
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RELEX provides total supply chain efficiency Solutions that complement the operative core of forecasting and replenishment Sourcing Supplier performance monitoring (delivery accuracy, pack sizes, order quantities and order restrictions) Marketing Planning, execution and analysis of promotions and marketing activities; management of shelf presentation Assortment Modular approach to creating unique store assortments; monitoring of dead stock/slow movers, profitability and trends in sales Logistics Forecasts for capacity planning of logistics operations (order picking, goods receipt, transportation and warehouse space) Forecasting & replenishment Inventory and cost optimisation in the entire supply chain; efficient replenishment and exception management 3
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Advanced demand forecasting What is demand forecasting? Qualitative versus quantitative forecasting Basic quantitative forecast models and calculation Forecast model optimization and statistical test Ways to improve forecasting process 4
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What does demand forecasting mean? Demand forecasting is one step in the process of turning visions and plans into concrete actions Demand planning has larger scope than forecasting , with more focus on collaboration with Supply planning and external partners In this presentation main focus is on forecasts, not on broader demand planning, therefore term Demand forecasting is used Plans and decisions Actions Market vision Demand forecast 5
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Demand forecasts are needed for various purposes and with various accuracy requirements Forecasts are needed at every step in the supply chain Manufacturer: Production capacity planning, Procurement planning, Production planning,...
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