ESSAY_3.docx - Mackensy Asbell TMGT 421 Essay 3 3 October...

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Mackensy Asbell TMGT 421 Essay 3 3 October 2017 Research and Development Research and development are key factors to leading and keeping a company afloat. According to Bock’s Getting it Right , “(I)ndustries and governments of the industrialized nations spend and average of about 5% of their annual budgets on research and development…”. Research and Development teams are constantly under pressure to come up with what will be the next great hit. Because this is what will determine the company’s future profits, Research and Development are adequately funded from their respected company. For instance, Apple; Apple Inc. is worth over 700 billion dollars (Time) today. Apple is constantly updating their products and reinventing updates to stay the fiercest and most profitable competitor in the computer business (Time). What separates Apple from its competitors? Apple plans on spending ten billion dollars on research and development this year alone, a thirty percent increase from 2015 (Time). This enormous investment on research and development is what pushes Apple
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  • Spring '14
  • JoannaVasiliou
  • English

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