AdWords Notes Revision- Tara Amirsadeghi .docx

AdWords Notes Revision- Tara Amirsadeghi .docx -...

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Tara Amirsadeghi Professor Atwong MKTG 353  January 29, 2017 Google Adwords Essential Training In the “ Google Adwords Essential Training”,   I was able to learn a lot about how  AdWords can impact a business. Google is known to be one of the most commonly used search  engines, because it gives its users the results they are looking for instantaneously.  Google always ensures the results of what is searched for is appropriate and relevant because everyone is  looking for relevant information when they use search engines. Significantly, advertisers also  want relevant answers to be shown, so that those listings are clicked on by the users. If Google  continues to show relevant ads that will make users use Google as their main search engine, then  Google profits. The more ads Google shows the more money they make. AdWords is a well-known platform, which is used for both small businesses and bigger  companies. People around the world use Google numerous times a day to look up answers to  specific questions. AdWords helps businesses by putting their ad in front of the right customers.  This strongly builds a businesses’ visibility. Targeting your ads also slows your ads to be viewed by people with specific interests. AdWords has many advantages, but the most important is that 
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