BADM 322 9:7 slides.pdf - COLLEGE OF BUSINESS Extra Credit...

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COLLEGE OF BUSINESS Extra Credit Studies will begin soon Generally 1 hour Can participate in up to 3 for this class 1 extra credit point per study 0
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BADM 322 Marketing Research Exploratory Research Design
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COLLEGE OF BUSINESS Agenda 2 Chapter 4 Exploratory research design
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COLLEGE OF BUSINESS What is Marketing Research? What? The function that links people to the product through information . Why? Better decisions for each of the 4 Ps (e.g., place) Reduces market uncertainty Marketing communicates value. Marketing Research is how firms know what’s valuable. 3
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COLLEGE OF BUSINESS Formulate Problem Determine Research Design Design Data-Collection Method and Forms Sampling and Data Collection Analyze and Interpret Data Prepare and Present Research Report (Ch.3) (Ch.4,5,6) (Ch. 7,8, 9,10) (Ch.11,12) (Ch.14) (Report1) (Report2) (Report3) (Final Report &Presentation) Stage 2: Research Design
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COLLEGE OF BUSINESS Questions to be addressed throughout the Research Process 5 Stage Typical Questions Formulate Problem What is the purpose of the study? What information is needed? How will it be used?
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