Lecture_12_online.pdf - Google Analytics Overview BMGT 484...

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Google Analytics Overview BMGT 484 Class #12
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Today’s plan • Google Analytics overview Individual Practical Assignment Online Surveys with Next class - team challenge – Google Analytics for
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Reminder: Situational Analysis and Project Goals due Today BY THE END OF THE DAY, BY EMAIL USE SECTION NAME AND GROUP NUMBER AS FILE NAME INCLUDE INTRODUCTION
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Web Analytics Overview Intro to Web Analytics – Why Analytics? Google Analytics – Tracking technology – Reports
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Google Web Analytics Service that – generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales; – aimed at marketers as opposed to webmasters and technologists; – the most widely used website statistics service.
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Why Web Site Analytics?
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Why Analytics? Moving Conversions from 1% to 2% = doubling your revenues!
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