Lingyu Zhao GAC022AE3 Second Draft.docx

Lingyu Zhao GAC022AE3 Second Draft.docx - GAC 022 AE3...

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GAC 022 AE3: Project – Written Report Marketing a Local Brand Overseas Student: Lingyu Zhao Student ID: ZZMS31355 Teacher: David Due Date: March 30 th , 2017 Word Count: 1331
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Executive Summary The purpose of this essay is to market local date brand Haoxiangni to Canada or India. Haoxiangni is chosen since date cannot grow in both Canada and India, which means high demand of date. The hypothesis, India tends to be a better country to market Haoxiangni, was made. In order to achieve the hypothesis, key words such as “Canada” and “India” were searched in order to gain more detail about this brand and the date was shown by tables. PEST and SWOT analysis were conducted to illustrate the market environment and opportunities of Haoxiangni in Canada and India. Moreover, Procter & Gamble was analyzed in order to study marketing strategies. In the light of the findings, India was selected to market Haoxiangni because of the appropriate marketing environment and high date import width, which was corresponded to the hypothesis.
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Table of Contents Introduction ............................................................................................................................. 1 Methodology ........................................................................................................................... 1 Findings ................................................................................................................................... 2 Strategies Analysis of Procter & Gamble in Canada & India .................................... 3 Analysis of Nephrite Date Company and Seadyke’s Strategies .............................. 3 Discussion ............................................................................................................................... 4 Effects of Internal Factors ............................................................................................. 4 Comparison between Canada and India ..................................................................... 4 Conclusion and Recommendation ....................................................................................... 5 References .............................................................................................................................. 6
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GAC022AE3 S3C1Tigie/ Lingyu Zhao ZZMS31355 Introduction The target of the research is to market a local brand to Canada or India, and brand Haoxiangni is selected. Haoxiangni is a date brand in China, whose main commodity is a variety of date products, such as baked date and sliced date. The reason why Haoxiangni is chosen is that date cannot grow in both Canada and India, which means that the demand of date will be enormous. Haoxiangni is marketed in Xinzheng, a city of Henan, China (About Haoxiangni, 2012). In the submarkets, bogof (buy one get one free) is selected for some products. The materials are date, which is capable of planting in most area of China and products will be transported to Canada and India by sea. In addition, PEST analysis is used since it can help to analysis external environment macroscopically and comprehensively. It can denote the potential of marketing Haoxiangni, thus making appropriate plan. When it comes to Foreign Market Entry Mode, marketing Haoxiangni overseas tends to be franchise. Methodology In order to achieve the objective, I searched the Internet with “Canada”, “India”, “date”, “Haoxiangni”, and “market” and viewed the official website of Haoxiangni in order to gain more detail about this brand and the general market environment in Canada and India. With
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