7.3 Discussion.docx - , airlinesindustry. 1 pricingstrategi

This preview shows page 1 - 2 out of 3 pages.

We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Cornerstones of Cost Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 3.43
Cornerstones of Cost Management
Hansen/Mowen
Expert Verified
In this module we learned about price, the price value-equation  and pricing strategies used by various marketers including the  airlines industry. Discuss the following questions with your  classmates and instructor: 1. Discuss how successful airlines acknowledge different  pricing strategies as they relate to the airline's overall  business strategy. Provide an example(s). If possible exclude Southwest airlines in your discussion. 2. Discuss how successful airlines control the use of discount fares by imposing and enforcing appropriate conditions on  these fares, and how they utilize state-of-the art revenue  management systems. Provide an example(s). Requirements: It is expected that you answer each initial discussion  question/thread with one paragraph in length. Initial posting must be done by the 4th day of the module  week. Respond to at least two of your peers' postings/threads in  an open and constructive dialogue as well as one reply to  your instructor. You must adhere to APA writing style conventions if you  use material from either textbook or outside sources.
We have textbook solutions for you!
The document you are viewing contains questions related to this textbook.
Cornerstones of Cost Management
The document you are viewing contains questions related to this textbook.
Chapter 3 / Exercise 3.43
Cornerstones of Cost Management
Hansen/Mowen
Expert Verified

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture