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COM 492Mediated Sexual Health InterventionsLance Rintamaki, PhD
An adjective about ____ appears in one in six sexual searches.A.AgeB.RaceC.PterodactylsD.EducationE.Size
According to the class discussion, men from what country have a slightly higher rate of appreciation of mature women?A.United StatesB.FranceC.SingaporeD.EnglandE.Italy
In the Ogas & Gaddam (2010) study, the top 20 sexual topics accounted for what percentage of all searches?A.20%B.30%C.50%D.70%E.80%
In class we discussed pornhub.com, the most popular amateur porn site on the web. What did we say was the most popular search term entered into the pornhub search engines?A.PterodactylsB.MomC.BreastsD.PenisE.Butts
Extended Parallel Process ModelEntertainment-EducationWhat we’ll talk about…
The Extended Parallel Process Model
Fear Appeals: The Extended Parallel Process Model Parallel Process Model (EPPM) - Witte 1992(EPPM) - Witte 1992The EPPM is used to explain how people process and respond to fear appeal messages meant to promote designated health behaviorsFear appeals are messages that try to scare you into performing (or ceasing to perform) a specific behaviorExamples: Seat beltThe EPPM has become one of the most prominent theories developed and applied in health communication research
The Extended Parallel The Extended Parallel Process ModelProcess ModelMAJOR FEAR APPEALS:•French hour glassNOTE: There are a lot of naked bodies in this one (and they’re having sex). If that’s an issue for you, don’t look.MILD FEAR APPEALS•Grocery Store•The DateJUST FOR FUN•Balloon animals
Fear Appeals: The Extended Parallel Process Model Parallel Process Model (EPPM) - Witte 1992(EPPM) - Witte 1992Specifically, the EPPM explains how people interpret components of a fear appeal and how this affects their subsequent attitudes and behaviorsThe key to the EPPM is the first two levels of appraisal:Level 1 = Threat AppraisalLevel 2 = Efficacy Appraisal
The Extended Parallel The Extended Parallel Process ModelProcess ModelLevel 1 = Threat AppraisalThreat: danger or harmful event existing in environmentSeverity: Magnitude of harm expected from a threatSusceptibility: likelihood that a threat will occur to a given person or audience
The Extended Parallel The Extended Parallel Process ModelProcess ModelIn the two seatbelt examples we just watched, what is/are the threat(s)?