Sex & Media - Part 6 - Mediated Sexual Health Interventions - Singapore(1).ppt

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COM 492 Mediated Sexual Health Interventions Lance Rintamaki, PhD
An adjective about ____ appears in one in six sexual searches. A. Age B. Race C. Pterodactyls D. Education E. Size
According to the class discussion, men from what country have a slightly higher rate of appreciation of mature women? A. United States B. France C. Singapore D. England E. Italy
In the Ogas & Gaddam (2010) study, the top 20 sexual topics accounted for what percentage of all searches? A. 20% B. 30% C. 50% D. 70% E. 80%
In class we discussed pornhub.com, the most popular amateur porn site on the web. What did we say was the most popular search term entered into the pornhub search engines? A. Pterodactyl s B. Mom C. Breasts D. Penis E. Butts
Extended Parallel Process Model Entertainment-Education What we’ll talk about…
The Extended Parallel Process Model
Fear Appeals: The Extended Parallel Process Model Parallel Process Model (EPPM) - Witte 1992 (EPPM) - Witte 1992 The EPPM is used to explain how people process and respond to fear appeal messages meant to promote designated health behaviors Fear appeals are messages that try to scare you into performing (or ceasing to perform) a specific behavior Examples: Seat belt The EPPM has become one of the most prominent theories developed and applied in health communication research
The Extended Parallel The Extended Parallel Process Model Process Model MAJOR FEAR APPEALS: French hour glass NOTE: There are a lot of naked bodies in this one (and they’re having sex). If that’s an issue for you, don’t look. MILD FEAR APPEALS Grocery Store The Date JUST FOR FUN Balloon animals
Fear Appeals: The Extended Parallel Process Model Parallel Process Model (EPPM) - Witte 1992 (EPPM) - Witte 1992 Specifically, the EPPM explains how people interpret components of a fear appeal and how this affects their subsequent attitudes and behaviors The key to the EPPM is the first two levels of appraisal: Level 1 = Threat Appraisal Level 2 = Efficacy Appraisal
The Extended Parallel The Extended Parallel Process Model Process Model Level 1 = Threat Appraisal Threat : danger or harmful event existing in environment Severity : Magnitude of harm expected from a threat Susceptibility : likelihood that a threat will occur to a given person or audience
The Extended Parallel The Extended Parallel Process Model Process Model In the two seatbelt examples we just watched, what is/are the threat(s)?

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