Opportunity Assessment 1 hour.pdf

Opportunity Assessment 1 hour.pdf - Idea Funneling IDEAS...

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Idea Funneling Implementation Idea Screening Feasibility Idea Generation IDEAS Recycle Ideas
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How do we decide? Which opportunity? Which is best? What will fail? 2 error types Sunk cost fallacy Opportunity Cost
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High Effort – High Value Low Effort – High Value Idea Screening 0 5 10 Low Effort – Low Value High Effort – Low Value 5 10 Value Score Effort Score A B C D Type A Ø Assign Top Priority Type B Ø Identify how to reduce effort Type C Ø Disregard Idea Type D Ø Identify how to increase value
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Your Task - Worksheet List 10+ criteria on your worksheet Priorities criteria (most important) Weight criteria (scale 1-10) 5 minutes
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Idea Sources & Flow Competitors Markets Customers Channels Marketing Industry Associations Business Schools Universities Research Institutes Marketing Institutions Internet Financial Institutions Government Standards Institutes Technical Bodies Suppliers Raw Material Suppliers R&D Production Admin
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Uno – Dragons Den (5 mins)
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Dragons Den What methods did they use to assess the idea?
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