c4Student: ___________________________________________________________________________1. In the opening chapter vignette, which Asian car company used an integrated campaign to highlight its "hot" new sports coupe? A. HondaB. ToyotaC. SubaruD. Hyundai2. In the opening chapter vignette, because the target audience was "young men aged 30-35 who are tech-savvy driving enthusiasts", the marketers needed to use innovative new communication techniques to ________. 3. The basic function of the elements of the integrated communication program is to: 4. _____ is the passing of information, the exchange of ideas, or process of establishing a commonness of thought between a sender and receiver.
5. Which of the following statements about effective communication is true? A. Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communication.B. For effective communication, marketers must understand the meanings that words and symbols attach to consumers and how these words and symbols are interpreted.C. Effective communication is unaffected by the reception environment.D. Whether an ad is in black and white or in colour has no impact on how effectively the message is communicated.6. Which of the following is NOT a controllable variable in the communication process? 7. Successful communication depends on all of the following EXCEPT: 8. Which of the following is NOT a basic element of the communication process? 9. Putting thoughts, ideas or information together in symbolic form is called: A. encodingB. decipheringC. shapingD. decoding
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- Winter '13