ADM 1313 (FR02B) WI%2716 Hachey%2c K - CO.pdf

ADM 1313 (FR02B) WI%2716 Hachey%2c K - CO.pdf - University...

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University of New Brunswick Faculty of Business Administration 2015 - 2016 Academic Year COURSE OUTLINE ADM 1313 FRO1B/FRO2B PRINCIPLES OF MARKETING Instructor: Kara Hachey, MBA. Term: Winter 2016 Office: By appointment Day(s): T&TH Phone: 440-5454 Time: FRO1B: 10:00-11:20 FRO2B: 2:30-3:50 E-mail: [email protected] Classroom: FRO1B T302 FRO2B T302 Office Hours: TBA, by appointment or by chance A. COURSE DESCRIPTION This course provides a foundation of marketing theory necessary to analyze and solve marketing- related business issues. You will be introduced to marketing topics such as: Target Markets Channel Development Market Segmentation Promotion Marketing Research Advertising Buyer Behaviour Positioning & Branding Product Planning Pricing Tests, in class discussions and a marketing management report will be used as a means of further examining these topics in a practical context. B. COURSE OBJECTIVES 1. To familiarize the student with marketing management theory and practice as they apply to the marketing of goods and services. 2. To equip the student with the knowledge necessary to solve marketing problems. 3. To improve the student’s ability to prepare and present management reports. 4. To improve the student’s ability to work with others in a team environment. 5. To become familiar with the language of marketing. C. ASSURANCE OF LEARNING ADM 1313 relates primarily to learning about sensitivity to business context but also addresses core knowledge, analysis and problem-solving, critical and creative thinking, and communications. Assignments and/or examinations in this course are used as measurement points in gauging student learning as part of the f aculty’s quality assurance efforts.
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ADM 1313 FR01B/FRO2B C OURSE O UTLINE P AGE 2 D. COURSE MATERIALS 1. Mandatory Materials Required Text: Crane, Kerin, Hartley, and Rudelius (2014), Marketing, 9 th Canadian Edition, McGraw-Hill Ryerson. Throughout the course you will be expected to discuss current business developments in class, and in-group projects. You should attempt to keep yourself abreast of current business developments through regular reading of current periodicals and frequent use of library resources. You may also wish to “surf the net” in search of this type of information. The Harriet Irving Library has several periodicals that may be of interest: Sales & Marketing Management Journal of Marketing Industrial Marketing Management Globe and Mail Harvard Business Review Marketing Magazine E. EVALUATION COMPONENTS AND WEIGHTS i. Components 1. Tests: Students are required to write two (2) tests. Any student who does not write both tests will have failed to meet the course requirements and will receive a grade of “F” for the term. All tests are closed book. 2. Marketing Management Report (Group Project): You will be working in groups of four or five. A model for this Marketing Management Report can be found in Appendix A of this course outline. There will be a maximum of 10 groups per class.
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