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Unformatted text preview: COMM 203 1/28/09 Television Media How often is the set on: o Daily activity Exposure has been gradually increasing- people are still having 8 hours and 14 minutes of TV a day. That is 8% higher than it was 5 years before 2005/06- 8:14, 2004/05- 8:11 2003/04L- 8:01 Average number of channels have access to o 118.6 58% receive 100+ 26% of homes receive 60-99 o A LOT OF PEOPLE LIKE TO ARTICULATE that we have so many channels available to use o Even though there is more, there is more of the same, we rarely see anything really new and really unconventional- industry relies on conventions to tell stories Top shows (July 08) o American Idol Tuesdays FOX o American Idol Wednesday- FOX o Dancing with the Stars Monday ABC o The AMERICAN PUBLIC LOVES REALITY CONTENT. Reality shows are always attracting large numbers of audiences. Four factors Affecting Use o Age- younger kids there is a lot of research because people are more concerned with...
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- Spring '06
- Mass Communication