2/26 Notes

2/26 Notes - COMM 203 1/26/09 5 Types of General Effects 1....

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
COMM 203 1/26/09 5 Types of “General” Effects 1. Behavioral Effects o Cause you to act a certain way after exposure o Most difficult to affect! 2. Attitudinal Effect o Favorable or unfavorable evaluations of people, places or things 3. Cognitive Effects o Change what we know or think Learning Priming Instinctual reactions to concepts What you initially think when a topic is mentioned Schema Development Store information about other individuals, experiences, etc. Cognitive templates of how we perceive the world o Homicidal Desires/Fantasies Fight or flight instinctual effect 2008 Latest Edition- Did you know 3.0+ from meeting in Rome this year 4. Physiological Effects o Changes in Arousal o Measurement: Heart rate
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Saliva samples 5. Emotional Effects o Emotions are internal states that must be inferred from behavior o Two components:
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 3

2/26 Notes - COMM 203 1/26/09 5 Types of General Effects 1....

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online