COMM 203 2-9

COMM 203 2-9 - COMM 203 War of the Worlds Payne Fund Research Indicated following characteristic led to increased fear reactions o Personality

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COMM 203 2/9/09 War of the Worlds Payne Fund Research Indicated following characteristic led to increased fear reactions o Personality Characteristics Why showed fear? o Social Structure Female Low Self-Confidence Intelligence/Education Critical Ability Moderated Effect College 28% Believe Increases as level of education is lowered Emotional insecurity Religiosity Phobics o Characteristics of listening situation Degree of emotional contagent High emotions/extreme reaction of people around them, leads to  high emotions in others Voting Behavior Study People’s Choice Study o Paul Lazarfeld Voting Behavior of 1940 Election Large scale survey
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o Two step flow Process to describe how media affects/influences large group of people Definition: 1) Media content (opinions and facts) are picked up by people who  use the media frequently
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This note was uploaded on 04/22/2009 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.

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COMM 203 2-9 - COMM 203 War of the Worlds Payne Fund Research Indicated following characteristic led to increased fear reactions o Personality

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