COMM 203 3-2-09

COMM 203 3-2-09 - COMM 203 3/2/09 Television Violence...

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COMM 203 3/2/09 Television Violence Bandura (1965) o Social Learning (Cognitive) Theory o Bobo Doll Studies Subjects 66 children (½ males, ½ females; M=4.25 yrs.) Independent Variables Clip of Aggression Scene of continued verbal and physical attacks  against adult size Bobo clown doll Clip of Aggression – With rewards Rewards: candy, soda, “strong champion” Rewards that would have appealed to a four year old Clip of Aggression – With punishment Spanking with magazine and chastised for actions Dependent Variables Performance Acquisition Matching Responses If children saw aggressor with no consequences or saw aggressor  rewarded, engaged in more imitative aggressive behavior, compared  to children that saw punishment Findings
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Incentive Independent of consequences, all kids learned aggressive 
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This note was uploaded on 04/22/2009 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.

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COMM 203 3-2-09 - COMM 203 3/2/09 Television Violence...

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