JOURNALISM 190 FINAL STUDY GUIDE OUTLINE

JOURNALISM 190 FINAL STUDY GUIDE OUTLINE - The advantage of...

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The advantage of each source of news – for journalists and consumers – along with discussions of new values. 1. Print a. STRENGTHS: Although as former “newspaper men” Downie and Kaiser perhaps hold a certain bias, they imply that print is the most substantial and important form of journalism. i. Newspapers inherently are capable of covering stories more in-depth than their television counterparts as newspaper can have more than 100,000 words in a given edition while a typical news broadcast contains 3,600 words. ii. Much of the original reporting in the field of journalism is done by newspaper staffs, as they typically have more reporters and resources than television stations. iii. Newspapers see mission as more than covering public events, but to uncover information. 1. Employ reporters to cover “beats” and they accumulate expertise in a given area. 2. “Project” reporting is essential to keeping government, big business in check iv. Provide rich, detailed account of yesterday and puts events into context b. WEAKNESSES: i. Provides accounts of YESTERDAY, by the time a person reads the paper it’s all “old” news ii. Limited impact as most newspapers are regional and have readership the low 100,000s iii. Advertising in costly and effectiveness is unknown c. September 12th, 2001 belonged to print 2. Broadcast a. STRENGTHS: i. Brings great events to the public and allows us participate vicariously in the making of history 1. “Meet” government officials, celebrities, sports heroes 2. View catastrophic events as they unfold a. Katrina b. September 11 ii. Reaches a huge audience 1. The three evening news shows on network TV reach 20-25 million each night
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iii. Cable news offers invaluable service of allowing people to access information all day and allows viewers to watch governmental proceedings b. WEAKNESSES: i. Most television correspondents are generalists that report on events, not the specialists that cover “beats” in print. ii. Must pander to audiences in order to get higher ratings, often forcing journalists to overlook important stories 1. Shorter pieces, softer stories, less reporting from Washington and abroad 2. Any single fact could turn off a viewer and send him to another channel iii. Advertising in extremely expensive but more effective than newspaper as demographics can be targeted more easily iv. Cable news, because it must fill an entire day with reporting, often resorts to endless, unfounded analysis and little actual substance c. September 11th, 2001 was a day made for television 3. New Media a. STRENGTHS: i. Extremely Inexpensive ii. Advertising in inexpensive and effective as specific demographics can be easily targeted b. WEAKNESSES: i. Anyone can post any information they want on a website, regardless of validity New values
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1) Good Journalism: a. Holds communities together in times of crisis b. Enriches American life by giving both useful information and a sense of participation in the
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JOURNALISM 190 FINAL STUDY GUIDE OUTLINE - The advantage of...

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