09 - COMM 203 3/23/09 Sex in the Media Kaiser Family...

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COMM 203 3/23/09 Sex in the Media Kaiser Family Foundation (1999) Survey: o 348 children from 10 to 15 years of age talked to children and parents asked about “tough” issues Results: o Children 12 to 14 years of age: Personally want information on: How to protect themselves against HIV/AIDS (50%) What to do if someone brings a gun to school (50%) How to handle the pressure to have sex (44%) How to know when you are ready to have sex (43%) Parents of these children steer clear of these topics in large proportions Disconnect between what kids what to know and what US parents are  willing/comfortable to talk about o 57% of parents 10-15 have talked to their kids about sex o Competition:
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Preteens (10-12) Where do they go to seek out information about “tough” issues? Moms, teachers, tv’movies = 38% Fathers = 34% Teens (13-15) 64% indicate friends 61% movies/movies 44% schools/teachers 39% internet 38% moms Evidence (Donnerstein and Smith Chapter): Surveys: o Only a handful of surveys have been completed relating the amount of sexual media with  teens having sex o The more SM an adolescent is exposed to, the greater likelihood that a  adolescent is engaging in sexual intercourse Problems: Time order Third variables Longitudinal: o Mixed!
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No relationship (Peterson et al. 1981) Crude estimates of exposure Single item of sexual behavior Positive over time relationship Brown et al., 2006; Collins et al., 2004 o Evidence: Brown et al. (2006) White adolescents with the highest Sexual Media Diet at 12-14 yrs. old were 2.2 
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09 - COMM 203 3/23/09 Sex in the Media Kaiser Family...

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