COMM 203 4-8-09

COMM 203 4-8-09 - COMM 203 4/8/09 Stereotyping Definitions...

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COMM 203 4/8/09 Stereotyping Definitions o “A fixed impression which conforms very little to the facts it pretends to represent and  results from our defining first and observing second” (Katz and Brady, 1935, p. 181) o “Whether favorable or unfavorable, a stereotype is an exaggerated belief associated with  its category”  (Allport, 1954, p. 187) o “A collection of trait-names upon which a large percentage of people agree as appropriate  for divining some class of individuals” (Vinacke, 1957, p. 230) o “Stereotyping has three characteristics the categorizing of persons, a consensus on  attributed traits, and a discrepancy between attributed traits and actual traits” (Secord and  Backman, 1964, p. 66) o “A belief that is simple, inadequately grounded, or at least partially inaccurate, and held  with considerable assurance by many people” (Harding et al, 1969) o “A stereotype refers to those folks beliefs about the attributes characterizing a social 
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This note was uploaded on 04/22/2009 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.

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COMM 203 4-8-09 - COMM 203 4/8/09 Stereotyping Definitions...

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