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Unformatted text preview: Model for group membership, how depicted The more specific, the more advantageous Stereotype is a concept, abstraction Not inherently positive or negative Within category, certain attributes can be positive or negative Theories: o Social Cognitive Theory Observational learning Sparks, Bushman and Huesmann, etc. o Priming Theory So easy to make negative association with groups Effects interactions that can affect perception of group o Cultivation (along with Schema) Theory Stereotype, positive/negative effect, theory should be equal length Cite appropriately to get a good grade! o Any in course reader o No more than three quotes per page Not a lot of quoting from film or outside resources...
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This note was uploaded on 04/22/2009 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.
- Spring '06
- Mass Communication