Tourism Kamloops.docx - Tourism Kamloops To Jill Smith Manager From Manisha Gupta Summer Intern cc Date Re Proposal for changes in marketing material

Tourism Kamloops.docx - Tourism Kamloops To Jill Smith...

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Tourism Kamloops To: Jill Smith, Manager From: Manisha Gupta, Summer Intern cc: Date: October 19, 2017 Re: Proposal for changes in marketing material The primary marketing strategy to promote Kamloops as a destination entirely revolves around sports and sporting events, leaving the scope for another target audience untapped. Moreover, the sporting events usually witness a crowd below the age group of fifty years, who often tend to get their family along with them. They are known to be more inclined towards being environmentally conscious, keen on having local organic food, and closely stimulated by conservation and health. In contrast the marketing material aimed at this group emphasis the city’s conference centers, local restaurants, and bars, as well as evening activities. The beauty of Kamloops and the diversity of people must be highlighted and made known to people so as to grab attention of more tourists. Marketing material should include information about

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