Meagan Lydon MGMT 530 3.2 - Case Study: Applied Predictive Analytics Methods and Strategies Introduction Azam and Tanweer (2017) define predicative analysis as the ability to forecast future outcomes by concentrating on anticipating future probabilities and patterns. The SAS institute expands on this definition by providing that predicative analysis combined with data mining, machine learning, and advanced analytical modeling are essential for identifying the factors to improve performance and create competitive advantage (SAS, n.d). The case study concerning Union Investment and their ability to analyze customer behavior patterns was explored to gain a further understanding into how predicative analytics is used to solve business problems. The information gained was used to answer a series of questions relating to solving business problems through predicative analytics. 1. How did Union Investment define the business problem?
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