Amila Kodikara-Gamage Mr. Ozgur Turetken ITM 100 October 23rd, 2017 Can We Trust Big Data? Case Study 1) Big data has helped companies have customer intimacy relationship with all their customers who uses their services. For example, Spotify uses the big data they have collected from their daily customers listening habits to create an algorithm that analyzes the users listening habits to captivate the user’s current mood to make playlist so the user can access the songs whenever they want. U.S healthcare companies are currently analyzing big data in hopes of finding the most effective and economical treatments for illnesses and diseases. 2) Improved: Big data has increased customer intimacy between Spotify and its customers, it’s allowed Spotify to increase customer satisfaction by recommending and creating playlists that customers are in the mood for. Hospitals are starting to analyze big data to find cures for illnesses and diseases Not Improved:
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- Fall '12