Product Development_Introduction_lecture 2.ppt

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Introduction to Product Development Lecture 1
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Characteristics of Successful Product Development? Can be produced and sold for Profit Five More specific Dimensions of PD: Product Quality Customer Need satisfaction Robust and Reliable Enhance and retain market share Product Cost Manufacturing Cost: Capital Equipment, Tooling, marginal Cost of each unit, Development cost Fixed and Variable cost for the program Commensurate with market share and profit Sales volume and at the sales price
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Characteristics of Successful Product Development? Development Time Return on Investment: Quick to market Time for PD Effort and completion time Competitive forces and Technological developments Development Cost Cost of development Investment Index Development Capability Can company development products: Development legacy Intellectual Property
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Characteristics of Successful Product Development? Human Factors: Team capability Stakeholder’s interests in enterprise Community Development Government support Job Creation Safety Standards Ecologically sound Environmental Friendliness Effective use of and future available resources
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