\u7ec8\u7a3f \u5e02\u573a\u8425\u9500\u62a5\u544aSTP Markting Report.docx - [Marketing Report[THE PLANNING OF SHANGHAI SKINCARE DJEK CO,Ltd Dec 20 th in 2016 CONTENTS Part1

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[Marketing Report] [THE PLANNING OF SHANGHAI SKINCARE DJEK CO.,Ltd.] Dec. 20 th in 2016
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CONTENTS Part1 Shanghai DJEK Skincare Co.,Ltd ............................................................................................. 2 (1.1)Organization Framework .................................................................................................. 2 (1.2)Product Name .................................................................................................................. 2 (1.3)Product Description ......................................................................................................... 2 (1.4)Production Line in Tree Diagram * ................................................................................... 3 Part2 (S.T.P) ..................................................................................................................................... 4 (2.1)Segmentation (S) ............................................................................................................ 4 (2.1.1) Geographic ........................................................................................................... 4 (2.1.2)Demographic: ....................................................................................................... 4 (2.1.3)Psychographic: ...................................................................................................... 4 (2.1.4)Behavioral: ............................................................................................................ 4 (2.2) Target marketing (T) ....................................................................................................... 5 (2.2.1)Background analysis: ............................................................................................. 5 (2.2.2)Two target marketing: ........................................................................................... 5 (2.3) Postioning (P) ................................................................................................................. 6 (2.3.1)Differentiator ........................................................................................................ 6 (2.3.2)Value Proposition .................................................................................................. 6 (2.3.3)Postioning Statement ............................................................................................ 6 Part 3 .............................................................................................................................................. 6 (3.1) Segmentation: (S) ........................................................................................................... 6 (3.1.1) the whole china ................................................................................................... 6 (3.1.2) Urban &Suburban ................................................................................................ 7 (3.1.3)Age ........................................................................................................................ 7 (3.1.4)Gender .................................................................................................................. 7 (3.1.5)Occupation ............................................................................................................ 7 (3.1.6) Occasions ............................................................................................................. 7 (3.1.7) Benefits& Attitude toward product ...................................................................... 8 (3.1.8) Summary .............................................................................................................. 8 (3.2) Target marketing: (T) ....................................................................................................... 8 (3.2.1)Differentiated marketing: ...................................................................................... 8 (3.2.2)Niche marketing: ................................................................................................... 8 (3.3) Postioning: (P) ................................................................................................................. 9 (3.3.1)The analysis of the advantage of our differentiator ............................................... 9 (3.3.2)The overall summary combined with products and prices .................................... 9 Part 4 Pricing* ............................................................................................................................... 10 Title of Report Group No 3 Group Leader Estelle Group Members group leader included Work Student ID (Last 3 digits) Name In charge of Which part of the report Other works
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225 Estelle Part2 (2.3)P & (3.3)P Arrangement & integration;tables &(1.4)* 227 Katherine Part1 &Part 4* Polishing & integration 150 January Part2 (2.1)S & (3.1)S 148 Daisy Part2 (2.2)T & (3.2)T Group Leader, Please sign your name here _____________to confirm that none of your group members make false claims about the work they have done. Part1 Shanghai DJEK Skincare Co.,Ltd. (1.1)Organization Framework Located in Shanghai PuDong New District,Shanghai DJEK Co.,Ltd. is a famous company,selling skincare products.It contains online shopping and retail stores throughout the whole country.1,500 employers are employed in this company,including lots of research and development personnel associated with Shanghai Huashan Hospital&Shanghai Hospital of traditional Chinese medicine .The quality of our products is indubitable splendid.Our products do not contain any additives,even sensitive skin types can use.Also,our products are organic and integrated with Chinese Medicine,even pregnant women and children can use them without worries.
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(1.2)Product Name Cleanser,toner,lotion,serum&cream. (1.3)Product Description (1.3.1)Cleanser: (1.3.1.1) Basic series for healthy skins:waking up your skin with lightweight cleansing foam, refreshing your skin and making it healthier. (1.3.1.2) Acne series for acne skin:refreshing your skin and balancing the water and oil. (1.3.2)Toner: (1.3.2.1) Basic series for dry skin:moisturizing your skin and looking smooth. (1.3.2.2) Basic series for oily skin:effectively shrinking the size of pores. (1.3.2.3 )Basic series for normal skin:not drying the skin out or stripping it of its natural oils. (1.3.2.4) Acne series for acne skin:easing the redness of skin and making it healthy again. (1.3.3)Lotion: (1.3.3.1) Basic series for dry skin:delivering an intense yet lightweight hydrating veil,keeping essential moisture locked in for all day hydration.
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