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Unformatted text preview: purchase a product. Though the article in the textbook said that digital marketing is more efficient nowadays, I agree with the newspaper article. When I am watching a television show, I am relaxed and willing to pay attention to the commercials while I wait for my show to come resume. If I am online, I am usually doing research, checking my email or Though digital marketing is probably more convenient for companies doing the advertising and they do reach a wider audience on the web, I believe they reach a more ‘in-tune” audience on the television, because those are the people who will be more likely to pay attention to the advertisement. Elliott, Stuart. "Traditional Media Not Dead Yet for Marketing, Study Says." New York Times 18 Jun. 2008. 16 Sep. 2008 < http://tvdecoder.blogs.nytimes.com/2008/06/18/traditional-media-not-dead-yet-for-marketing-study-says/?scp=10&sq=marketing&st=cse >....
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This note was uploaded on 04/22/2009 for the course ANTH 140 taught by Professor Staff during the Spring '08 term at Montclair.
- Spring '08
- Cultural Anthropology