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Benchmark: Cultural Communication Values and Intercultural Communication ChallengesCommunication Values and Intercultural Communication ChallengesQuintoria GibsonGrand Canyon University: COM-26322 September 2017 1
Cultural Values and Communication Challenges Rough DraftIn the Disney animated movie, Pocahontas, it explains cultural conflict perfectly by examining the relationship between the young native girl and her love for an English settler. BothPocahontas’ father and John Smith’s captain disapproved of their relationship and freely express stereotypes of each other. This example just shows how different cultures are and how they automatically create a conflict before taking the time to know each other. One culture that gets discriminated a lot is the Hispanic culture. When communicating with the Hispanic culture, intercultural communication can be confronted by stereotyping, discrimination, ethnocentrism and prejudgment.Stereotype and EthnocentrismThe concepts of stereotyping and ethnocentrism happen when another culture is presented to someone different from them and they make pre judgments of that culture. Stereotyping and ethnocentrism are two factors of intercultural communication that are similar and cause many multicultural conflicts between each other. StereotypeThe concept of stereotypes comes from people’s responses to external reality, instead, people answer to a representation of the outside world by perception and cognition (Ashmore & Del Boca, 1981). This means that stereotypes primarily come from outside perspectives and whatthey initially see. An couple examples of stereotyping a race would be implying that all Hispanics are poor, or that all Hispanics have a big family with 5 kids and 30 cousins.EthnocentrismEthnocentrism was conceptualized as an impression that distinguished in-groups from outgroups, or one’s culture from one a different one (Shimp, 1984). People who are ethnocentric believe that their race or culture has more power, authority and matters most than other cultures 2