Research project cultural...

Benchmark: Cultural Communication Values and Intercultural Communication Challenges
Communication Values and Intercultural Communication Challenges
Quintoria Gibson
Grand Canyon University: COM-263
22 September 2017
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Cultural Values and Communication Challenges Rough Draft
In the Disney animated movie, Pocahontas, it explains cultural conflict perfectly by
examining the relationship between the young native girl and her love for an English settler. Both
Pocahontas’ father and John Smith’s captain disapproved of their relationship and freely express
stereotypes of each other. This example just shows how different cultures are and how they
automatically create a conflict before taking the time to know each other. One culture that gets
discriminated a lot is the Hispanic culture. When communicating with the Hispanic culture,
intercultural communication can be confronted by stereotyping, discrimination, ethnocentrism
and prejudgment.
Stereotype and Ethnocentrism
The concepts of stereotyping and ethnocentrism happen when another culture is
presented to someone different from them and they make pre judgments of that culture.
Stereotyping and ethnocentrism are two factors of intercultural communication that are similar
and cause many multicultural conflicts between each other.
Stereotype
The concept of stereotypes comes from people’s responses to external reality, instead,
people answer to a representation of the outside world by perception and cognition (Ashmore &
Del Boca, 1981). This means that stereotypes primarily come from outside perspectives and what
they initially see. An couple examples of stereotyping a race would be implying that all
Hispanics are poor, or that all Hispanics have a big family with 5 kids and 30 cousins.
Ethnocentrism
Ethnocentrism was conceptualized as an impression that distinguished in-groups from
outgroups, or one’s culture from one a different one (Shimp, 1984). People who are ethnocentric
believe that their race or culture has more power, authority and matters most than other cultures
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