Media+literacy+(5).pptx - Media literacy Reverse mortgage &...

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Media literacyReverse mortgage & A place for Mom
IntroductionMedia literacy as an educational approach involvesaccessing and analyzing different forms of mediamessages.It may also involve creation of the messages.Here we shall analyze two messages “reverse mortgage”and “A place for Mom.”
Reverse MortgageThis is an American Advisors Group (AAG) commercialIt is an advertisement of services offered by the AAGIt features Fred Thompson in a suit appealing toAmericans to try the servicesThompson wears a serious face to appeal to emotions bydisplaying the seriousness of the matter
Rhetorical devicesThis is an application of pathos and logosLogos – appeal to logicPathos – appeal to emotionsEthos – appeal to ethics
AudienceThe message created by theAAG is meant for people withaging parents and the elderly
PurposeThe purpose of this message is to attract customers forthe AAGIt may also turn out to be helpful for those have no otheralternative

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Term
Spring
Professor
grod
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