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Media literacyReverse mortgage & A place for Mom
Introduction•Media literacy as an educational approach involvesaccessing and analyzing different forms of mediamessages.•It may also involve creation of the messages.•Here we shall analyze two messages “reverse mortgage”and “A place for Mom.”
Reverse Mortgage•This is an American Advisors Group (AAG) commercial•It is an advertisement of services offered by the AAG•It features Fred Thompson in a suit appealing toAmericans to try the services•Thompson wears a serious face to appeal to emotions bydisplaying the seriousness of the matter
Rhetorical devices•This is an application of pathos and logos•Logos – appeal to logic•Pathos – appeal to emotions•Ethos – appeal to ethics
Audience•The message created by theAAG is meant for people withaging parents and the elderly
Purpose•The purpose of this message is to attract customers forthe AAG•It may also turn out to be helpful for those have no otheralternative