Self Study Questions

Self Study Questions - ← Self Study Questions: Exam 3 ←...

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Unformatted text preview: ← Self Study Questions: Exam 3 ← ← American music world ad illustrates what about headlines? • Headline grabs readers attention ← Hotel clerk ad illustrates? • Headline grabs readers attention ← How was the Citibank ad used to show how headlines are relevant? ← How do headlines coax readers into an ad • Leave something out • Tell a complete story at a glance ← Canyon ranch “restore your love of classics and maybe just yourself” illustrates? • Coaxing reader into the ad by leaving something out ← “Cannon to the competitors, you are invisible” vs “no borders” illustrates what? • How pictures do or do not support the headline ← Harley ad supports? • Selling message ← Fed ex ad against federal mail services supports? • ← Name four ads that offer a Visual puzzle • Alpen • Discount up to 40% Off • caltram • VW • Tommy armor has a larger sweet spot ← floral company ad illustrates? • Using every day language in a headline ← Gsdm ad about kids growing up illustrates? • Everyday language in a headline ← what are two tools used in layout and design? • Pointing device • Gaze of motion ← hyatt ad illustrates good use of ? • white space ← pepsi ad illustrates? • Cluttered. Horrible adv. No white space on the pepsi game ← nursing home ad illustrates? • Use of white space ← your heart is in the right place is a good ad because of it’s? ← 3 reasons why the Canon ad copy “To the competitors, you are invisible” failed. • Tried too hard • Was cliché • ← Harley “if you didn’t have to answer to anybody, what would you do?” illustrates what relationship between the headline and illustration? • They must work together ← “are you still supporting the federal budget?” illustrates what? ← “be don juan, not don knots” for ftd.com illustrates what? ← Why doesn’t it matter if I know who don juan is? • I am not the targe audience. ← British Airways ad of someone running through monument valley has ? • Story appeal ← National geographic places we must save has? • Story appeal ← VISUAL PUZZLE 4 examples ← What happens when you solve a puzzle?...
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This note was uploaded on 03/19/2008 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas.

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Self Study Questions - ← Self Study Questions: Exam 3 ←...

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