Study Guide MKTG 6100 fall 2017 midterm.doc - Study Guide Marketing Strategy Chapter 1 What are some of the fundamental changes challenges and

Study Guide MKTG 6100 fall 2017 midterm.doc - Study Guide...

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Study GuideMarketing StrategyChapter 1What are some of the fundamental changes, challenges and opportunities of marketing in today’seconomy (for example, power shift to customers, massive increase in product selection, audienceand media fragmentation, shifting demand patterns, etc.). What are some of the changes that the internet has brought to today’s economy?
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What are some primary and secondary data sources (advantages and disadvantages)? What are the advantages and disadvantages of internal data?
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