SBM - The Kollection Case .docx - Elizabeth Dopp Case The Kollection Ms Koeneker Small Business Management 1 How did Lovin come to recognize the

SBM - The Kollection Case .docx - Elizabeth Dopp Case The...

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Elizabeth Dopp Case: The Kollection Ms. Koeneker Small Business Management 1. How did Lovin come to recognize the opportunity for his young venture? Of the three types of start- ups mentioned in Chapter 3, which one does The Kollection fit into? What was the source of this opportunity? Lovin recognized the opportunity for his young venture by his own desire to find mashup songs. Lovin found it hard to find exactly what he wanted in an effortless way. The Kollection is a new market startup because it provides customers with a service that does not exist in a particular market but does exist somewhere else. 2. Complete a SWOT analysis for The Kollection. What does it say about the strengths that the startup can build on or the weaknesses that it must be particularly careful to protect itself against? Does this analysis reveal any promising future opportunities for Lovin and his venture? By your analysis, what threats put the enterprise most at risk?
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