bus-139-hw-ch-12-acc(1) (1).docx

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bus 139 hw ch 12 1 of 3 BUS 139 Homework Chapter 12 Name ___Kaber Rolan__________________ Date __10/11/2017_______________ (Name and date required only if submitted in hard copy format.) Scoring Rubric Each item: 1 point Maximum score 26 points 1. Name and briefly explain the five levels of products mentioned in the text. (Don’t neglect the explain part.) a. Core benefit – Core benefit is why the product is purchased. b. Generic Product – is basic product attributes. c. Expected Product – is assumed product characteristics. d. Augmented Product – is differentiation characteristics. e. Potential Product – is anticipated future characteristics. 2. Name the six new product categories suggested by Booz, Allen and Hamilton. a. New-to-the-world products b. New product lines c. Additions to existing product lines d. Improvements in, revision of, or new uses for existing products. e. Repositioning of existing products f. Lower-cost version of existing products 3. Briefly explain a. slotting fees - pay-to-stay, or fixed trade spending is a fee charged to produce
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  • Fall '14
  • W.Hauser

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