STS331 Lecture Notes #2

STS331 Lecture Notes #2 - Group Presentations will be a...

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01/16/2008 Group Presentations will be a very broad topic based on the readings and discussions. Do the readings because their might be pop quizzes over the readings if discussion is lacking. THOMPSON—Media and Modernity He is trying to establish the role of media in our modern society right now. He spends a lot of time trying to define what media is, or mass communication versus interpersonal communication. For him, the biggest thing is that media and the culture of media is changing so rapidly. Historically, media have been linked to mass media, and modern media has always been concerned with mass media. Newspapers are a modern mass media. This is called mass media because you are reaching out to a mass audience. Reproduction and distribution via the printing press allow us to reach these mass audiences/large scale audiences. Not only can you mass produce and distribute, but you can do it simultaneously. Early definitions of mass meant that you can distribute this to a lot of people, and that people are receiving this medium. This brings out the theory/idea of the passive audience, and we are not passive recipients if we interact with video games and write letters, etc. Media and modernity: re-defining communications Mass communication vs. interpersonal communication (these are departments, like the departments we have here at the university) (Face to face element was a very important part of the interpersonal communication. For a millennia, human beings have been very interpersonal. We humans have been in a very short period in a long history. You can only reach up to certain physical distance with the interpersonal distance. You can see the person’s face in interpersonal communication. You can’t do this with mass communication. Across space means that I could be in this room, and I do teleconferencing.) New media technologies (like the Internet) Mass communication or interpersonal communication? (Depends on what you use it for. Ex. In email, I can’t see the person’s face, but we have emoticons and such and we can send pictures. How real are the smileys? Sometimes I just put them out there and I am not smiling. Ex2. Bad jokes on email can be detrimental, and that’s why we use emoticons after a joke, lol. How real in those facial expressions are those smileys? Are emoticons interpersonal enough? Am I gaining something here? Ex. A shy person won’t say a joke in person, but they can do it via email and overcome the shyness. Modernity—you can not do face to face all the time in the kind of world that we live in. Totally depends on the kind of person you are and/or your setting. Some professors would love to have phone calls and notes, but now here at UT we have everything electronic. *My email does not belong to me.
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This note was uploaded on 03/19/2008 for the course STS 331 taught by Professor Toprac during the Spring '08 term at University of Texas.

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STS331 Lecture Notes #2 - Group Presentations will be a...

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