February 25 - February 25 FILM Louisville Sluggers Northern...

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February 25 FILM: Louisville Sluggers Northern White Ash from Pennsylvania Most are mechanically turned, but some are still done by hand Also makes aluminum bats 1974 – NCAA legalized aluminum in college baseball o Hesitated making aluminum o Sales dropped from millions to thousands Began licensing trademarks in 1985 o A strategy where you let someone use your name, property, trademark, to make a property that you don’t make o People pay royalty of sales to use your name o o Several advantages Something you don’t manufacture gets made with your name on it You get paid a royalty, typically 8-9% of the gross sales No inventory No capital investments No costs No salaries o Disadvantages Risk to name if bad quality or doesn’t sell
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o Important that you get a say in some of the quality when licensing out your name
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February 25 - February 25 FILM Louisville Sluggers Northern...

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