Chapter 6 - Business and Organizational Customers And Buying Behavior

Chapter 6 - Business and Organizational Customers And Buying Behavior

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Chapter 6 Business and Organizational Customers And Buying Behavior 13/02/2008 13:03:00 Business and Organizational Customers – A Big Opportunity:     All Business and Organizational Customers: o Producers  Manufactures Farms, mines, etc. Financial institutions  Other providers o Middlemen Wholesalers Retailers  o Governments Federal State and Local o Nonprofits National Local Product Market: Giant Plane Gives Airbus Giant Headaches     A little about the A380: o World’s largest passenger plane, advertised price = $296 million o Wider than 2 Boeing 737’s side by side, seats 555 passengers o The new “flagship” of the Airbus line Airbus pinning all it’s focus, resource on plane o Set to enter service later this year with Singapore Airlines o Airbus feels international demand leans towards super-jumbos
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