TEST 3 VOCAB (HFS) - accumulating collecting products from...

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accumulating collecting products from many small producers. administered channel systems various channel members informally agree to cooperate with each other. assorting putting together a variety of products to give a target market what it wants. bulk-breaking dividing larger quantities into smaller quantities as products get closer to the final market. channel captain a manager who helps direct the activities of a whole channel and tries to avoid--or solve--channel conflicts. channel of distribution any series of firms or individuals who participate in the flow of products from producer to final user or consumer. contractual channel systems various channel members agree by contract to cooperate with each other. corporate channel systems corporate ownership all along the channel. direct marketing direct communication between a seller and an individual customer using a promotion method other than face-to-face personal selling. discrepancy of assortment the difference between the lines a typical producer makes and the assortment final consumers or users want. discrepancy of quantity the difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want. dual distribution when a producer uses several competing channels to reach the same target market--perhaps using several middlemen in addition to selling directly (sometimes call multichannel distribution). exclusive distribution selling through only one middleman in a particular geographic area.
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ideal market exposure when a product is available widely enough to satisfy target customers' needs but not exceed them. intensive distribution selling a product through all responsible and suitable wholesalers or retailers who will stock and/or sell the product. multichannel distribution when a producer uses several competing channels to reach the same target market--perhaps using several middlemen in addition to selling directly (sometimes called dual distribution). place making goods and services available in the right quantities and locations--when customers want them. regrouping activities adjusting the quantities and/or assortments of products handled at each level in a channel of distribution. reverse channels channels used to retrieve products that customers no longer want. selective distribution selling through only those middlemen who will give the product special attention. sorting separating products into grades and qualities desired by different target markets. traditional channel systems a channel in which the various channel members make little or no effort to cooperate with each other. vertical integration acquiring firms at different levels of channel activity. vertical marketing systems
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TEST 3 VOCAB (HFS) - accumulating collecting products from...

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