Chapter 7 - Chapter 7 2008 Organizational Customers...

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Chapter 7 February 13, 2008 Organizational Customers o o Multiple buying influence o Problem-solving process o Buyer-seller relationships o B2B e-commerce Key characteristics of specific types of organizational customers o Manufacturers o Producers of services o o Government units o Producers Manufacturers Farms, mines, etc. Financial institutions Other providers o Middlemen Wholesalers Retailers o Governments
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Federal o Nonprofits National Local Product Marketing (not in book) About the A-380 World’s largest passenger plane Advertised price = $296 million Wider than 2 Boeing 737s side by side Seats 555 passengers The new “flagship” of the Airbus line o Set to enter service later this year with Singapore Airlines Airbus feels international demand leans towards super-jumbos o Expects super-jumbo jets to account for up to 20% of jet market Trouble in paradise: Production problems leading to huge delays
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Chapter 7 - Chapter 7 2008 Organizational Customers...

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