February 4 - Marketing February 4 TEST WEDNESDAY Marketing...

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Marketing – February 4 TEST WEDNESDAY!!! Marketing & Demographics Valentine’s Day demographics o What do you give? o Who are the companies targeting? o VERMONT – stuffed bears for Valentine’s Day with different themes Redneck bear Wild side – playboy bear Harley bear Latin bear Snowboard/skiing bear Appealing to the “mature” marketplace (seniors) o Lipstick ad – “Whose lips wear 1/3 of the lipstick?” Trends in US households o Married couple without children o “Traditional” family – stay @ home wife, 2 kids, working dad o High divorce rate – 50% divorce; 80% remarry o Unmarried living together o Single adult household o Marketers must pay attention to trends in order to meet consumers’ needs Smaller serving size Different taste in food Different clothing requirements
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Change in US income patterns o Distribution of income changed over last 50 years o Overall level of income is higher than it was 50 years ago, but real income has
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