Marketing Exam 2 Vocabulary

Marketing Exam 2 Vocabulary - Marketing Exam 2 Vocabulary...

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Marketing Exam 2 Vocabulary: Chapter 6: adoption process    the steps individuals go through on the way to accepting or rejecting a new idea. attitude    a person's point of view toward something. belief    a person's opinion about something. cues    products, signs, ads, and other stimuli in the environment. culture    the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. dissonance    tension caused by uncertainty about the rightness of a decision. drive    a strong stimulus that encourages action to reduce a need. economic buyers    people who know all the facts and logically compare choices to get the greatest satisfaction from  spending their time and money. economic needs    needs concerned with making the best use of a consumer's time and money--as the consumer judges it. expectation    an outcome or event that a person anticipates or looks forward to. extensive problem solving    the type of problem solving consumers use for a completely new or important need--when they put much  effort into deciding how to satisfy it. learning    a change in a person's thought processes caused by prior experience. lifestyle analysis    the analysis of a person's day-to-day pattern of living as expressed in that person's Activities, Interests,  and Opinions--sometimes referred to as AIOs or psychographics. limited problem solving    when a consumer is willing to put some effort into deciding the best way to satisfy a need. low-involvement  purchases    purchases that have little importance or relevance for the customer. needs    the basic forces that motivate a person to do something. opinion leader    a person who influences others. perception    how we gather and interpret information from the world around us. personal needs    an individual's need for personal satisfaction unrelated to what others think or do. physiological needs    biological needs such as the need for food, drink, rest, and sex. psychographics    the analysis of a person's day-to-day pattern of living as expressed in that persons's Activities, Interests,  and Opinions--sometimes referred to as AIOs or lifestyle analysis. reference group    the people to whom an individual looks when forming attitudes about a particular topic. reinforcement    occurs in the learning process when the consumer's response is followed by satisfaction--that is,  reduction in the drive. response
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Marketing Exam 2 Vocabulary - Marketing Exam 2 Vocabulary...

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