Final Consumers and their buying behavior

Final Consumers and their buying behavior - Final Consumers...

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Final Consumers and their buying behavior Age Income Ethnicity Cultural values Targeting Customers Monitoring demographich shifts allows marketers to o Identify market segments o Forecast product sales o Select media for reaching customers Changing Age Structure Relentless Aging in America Median age of Americans has gone from: o 28 in 1970 o 30 in 1980 o 33 in 1990 o 36 in 2000 o expected to reach 38.5 in 2025 Changing Age Structure Baby boomers o 76 million Americans born between 1946 and 1964 o boomers now 40 – 58 years old o maturing of boomers is one of the biggest demographic developments for marketers Baby Boomers attractive market to sell because its affluent searching for youth: o Can market luxury goods like cars o Buyers investments, real estate o Expensive skin car products o Exercise machines o Health food Ethnic Population Developments White, not Hispanic 71% Hispanic, any race 12.5% Black, non Hispanic 12.3% Asian and Pac Rim 4% America Indians 1% Film: Market Diversity and Targeting
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This note was uploaded on 04/22/2009 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas at Austin.

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Final Consumers and their buying behavior - Final Consumers...

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