marketing information systems

marketing information systems - Changes are underway in the...

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Changes are underway in the marketing info systems MIS makes info available and accessible Get more information faster and easier An intranet is easy to update Marketing management must help develop an MIS o Marketing managers need quick and accurate information to make key decisions Elements of a complete marketing information system Informational sources o Market research studies o Internal data sources o External data sources Questions and answers o Marketing models o Databases o Decision support system o Information technology specialsists Decision makers o Marketing management decisions Results o Outcomes Sales Profit Customer reactions The Impact of an MIS Information for implementation planning and control Many firms are not there yet New questions require new answers Ethical issues in marketing research Withholding information Unauthorized disclosure of personalized information Disguised sales pitches Lying with statistics
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marketing information systems - Changes are underway in the...

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