Chapter5slides

Chapter5slides - Intellectual Property All protection...

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Unformatted text preview: Intellectual Property All protection created by federal statute  Trademarks can also be recognized at the state level  Rules differ greatly for each Test is likelihood of confusion  10 year period, renewable  Confusion possibility depends on all facts and circumstances Includes market and geography Elles Brown Ale Lexis and Lexus Ky. Kernel Seasoned Flour Trademark dilution Protection even if cannot show likelihood of confusion (Since 1995)  Strong Marks  Secondary meaning Windows  Domain names  Cybersquatting If trademark term becomes generic, protection is lost Rollerblade Windsurfer Walkman Kleenex  Can still use name, but cannot prevent others from doing so 3 general requirements Novel (=new & different) Useful Nonobvious  Marketability not required (economic feasibility)  20 year protection from filing...
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Chapter5slides - Intellectual Property All protection...

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