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http___www.hrps.org_danpinkbbr_review - usiness Book vie Re...

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Business Book Review™ Vol. 22, No. 17 • Copyright © 2005 Business Book Review, LLC • All Rights Reserved )Õá¢iÃÃÊ)££¤Ê,iÛ¡iÜ Ò )Õá¢iÃÃÊ)££¤Ê,iÛ¡iÜ Ò 7iÊ-i¡iVÌÊ>¢`Ê,iÛ£iÜÊ"¢¡ÞÊ̤iÊÊ )iÃÌÊ)Õã¢iÃÃÊ)¥¥¦ÃÊ9¥ÕÊ-¤¥Õ¡`Ê,i>`° B u s i n e oo k R v w Daniel H. Pink ©2005 Daniel H. Pink Adapted by permission of Riverhead Books, a member of The Penguin Group ISBN: 1-57322-308-5 Reviewed by Sharon Baldwin Sittner Introduction So, there’s good news and bad news. The bad news is: people who earn their livings using linear, logical, analytical skills (e.g., computer programmers, engineers, CPA’s) may soon find their jobs in jeopardy, if they haven’t already. The good news is: anyone can develop the traits upon which both professional and personal success and fulfillment will depend in the newly dawning Conceptual Age . In A Whole New Mind , Daniel Pink describes a new era beginning to take shape in the global economy. This new economy calls for skills and talents that, historically, have been largely discounted in the workplace – creativity, empathy, intuition, and the ability to link seemingly unrelated objects and events into something new and different. Looking back at the history of the United States, first the Agricultural Age gave way to the Industrial Age, which then bowed to the Information (e.g., technology) Age. Pink ascertains that the each of these economic shifts came about because of the same three factors: 1) affluence, 2) technology, and 3) globalization; and he makes a convincing case that we A Whole New Mind Moving from the Information Age to the Conceptual Age Volume 22, Number 17 • Copyright ©2005 Business Book Review, LLC • All Rights Reserved
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Daniel H. Pink A Whole New Mind Page 2 Business Book Review™ Vol. 22, No. 17 • Copyright © 2005 Business Book Review, LLC • All Rights Reserved are once again at the birth of a new economic era. As in the past, these three social/economic factors (or, alternately and presently, abundance, automation, and Asia) are once again in play – this time driving us into the Conceptual Age. Skills necessary for success in the Agricultural and Industrial Ages were physical strength and endurance. The Information Age called for linear, logical, analytical reasoning (left-brained or L-directed skills). The Conceptual Age, however, will demand we draw from the right side of our brains, developing what have been consider “soft” (right-brained or R-directed) skills, such as creativity, empathy, and intuition. Pink provides the evidence that the forces are now in place to propel us out of the Information Age and into the Conceptual Age – whether we like it or not – and introduces six essential right brain-directed aptitudes that will be necessary to succeed in this new economy: design, story, symphony, empathy, play, and meaning. In Part II, Pink devotes a chapter to each of these aptitudes, presenting a case for why each of these skills is crucial in
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