Assignment Marketing.docx

Assignment Marketing.docx - ATW 241 PRINCIPLE OF MARKETING...

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ATW 241 PRINCIPLE OF MARKETING Semester 2 (2015/2016) ASSOC. PROF. DR. AZIZAH OMAR THE MARTIAN Global Positioning System (GPS): MiniMe (Device) and TrackMe (Software) Name Matric No Abdullah Bin Abd Razak : 128416 Ainaraihan Binti Razak : 128419 Ku Muhammad Afdhol Bin Ku Shaharuzaman : 131542 Chin Na A/P Bun Tien : 128435 Ikhwan Nasir Bin Mohamad Tahir : 128462 1| P a g e
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Martian Group’s Oath and Signature ‘We admit that this report is the outcome of our own group’s work. If found that we plagiarized, or copied other people’s work, the respective lecturer has every right not to award any mark (i.e. a zero point) to us’. _______________________________ (ABDULLAH BIN ABD RAZAK) _______________________________ (AINARAIHAN BINTI RAZAK) _______________________________ (KU MUHAMMAD AFDHOL BIN KU SHAHARUZAMAN) _______________________________ (CHIN NA A/P BUN TIEN) _______________________________ (IKHWAN NASIR BIN MOHAMAT TAHIR 2| P a g e
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ACKNOWLEDGMENT Firstly, we would like to take this opportunity to express our deepest gratitude and deep regards to our lecturer, Professor Madya Dr. Azizah Binti Omar for her exemplary guidance and monitoring us through the entire process to complete this assignment. First and foremost, praised and thanks to the God, the Almighty for showering blessing throughout the marketing plan and giving us enough strength and team work to complete our tasks. We also take this opportunity to thank all of our group members in providing valuable information, effort and guidance throughout this assignment. Each of us has given full commitment and corporation to make sure our project assignment was completely done. We also managed to solve the problems that occurred during the project. Lastly, we also would like to thank those that were involved directly or indirectly during the period of our assignment. Without the help from them, this assignment would not be done successfully 3| P a g e
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MEMBERS’ CONTRIBUTIONS No. Name Tasks Assigned 1. Abdullah Bin Abd Razak (i) Tables of Contents (ii) Questionnaire – SurveyMonkey Form (iii) Financial and Implementation (iv) Marketing Strategy (v) Marketing Mix 2. Ainaraihan Binti Razak i) Front page ii) Acknowledgment iii) Situation Analysis iv) Market Analysis v) Market Need and Trends vi) Company Analysis (SWOT Analysis) vii) Competitor Analysis viii) Customer Analysis ix) Implementation Plan x) Appendix – Questionnaires & Chart 3. Ku Muhammad Afdhol Bin Ku Shaharuzaman i) Strategic Objective Mission Vision Goal Business Summary Competitive Advantage ii) Evaluation iii) Control Metric 4| P a g e
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4. Chin Na A/P Bun Tien i. Financial Analysis ii. Implementation Plan 5. Ikhwan Nasir Bin Mohamat Tahir i. Executive Summary ii. Company Overview iii. Literature Review Table Contents Page No Group’s Oath and Signature Acknowledgement Member’s Contribution Table Contents Executive Summary Literature Review 2 3 4-5 6 7 8-12 13-15 5| P a g e
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Strategic Objective Mission Goals Business Summary Competitive Advantage Situation Analysis Market Analysis Target Market Market Need and Trends Company Analysis (SWOT analysis) Competitor Analysis Customer Analysis Marketing Strategy Marketing Segment Target Market
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