Instructions.pdf - MKF2121 Marketing Research Methods Semester 1 2016 Assignment 2 Research report The objective of this assignment is to give students

Instructions.pdf - MKF2121 Marketing Research Methods...

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1 MKF2121 Marketing Research Methods Semester 1, 2016 Assignment 2: Research report The objective of this assignment is to give students the opportunity to practice solving real marketing research problems with data. Detailed instruction on how to complete the assignment is available in “Assignment 2 – Guide” section of this document. Here are some general requirements for the assignment. 1. The due date/time of the assignment is by 11:59pm on Friday in week 11 (May 20 th ). 2. The assignment is individual work . Collaboration with your peers or any third party is strictly prohibited 3. One copy is to be uploaded at the “Assignment 2” submission tab on the unit’s Moodle site. In the rare event that unforeseen technical issues on Moodle prevent you from completing the submission process, you should email the report to your tutor. 4. You need to first agree to the "plagiarism statement" above before you are allowed to submit this assignment. Do NOT include cover sheets in your submission. 5. Naming your file for submission the file name must start with the day and time of your tutorial and contain your last name. For example, if your tute starts at 2pm on Wednesdays and your last n ame is “Smith.” Your file name should be “wed2pm_smith_assignment2.doc” 6. Submission format: Microsoft Word or PDF file. Maximum number of words is 2000(±10%). The word count must be included in the first page of your document. Exceeding the word count could result in a penalty of up to 10% of your mark for the assignment 7. Please put references and statistical outputs you may have in the Appendix. 8. Students are required to keep a soft copy of their report until they get the marked report back. 9. Detailed instructions on how to analyse data and report the research results are available on the unit’s Moodle site . Please read them carefully before starting your work. 10. Please contact your tutor and/or the lecturer if you have any further questions.
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2 Assignment 2 - Guide Case McDonald’s A research report communicates the result of a study to clients. This assignment requires you to write a brief research report based on the case “McDonald’s The World’s Number One Fast-Food Company and its accompanying dataset (both available on Moodle). The notes below give you detailed instruction on the assignment. The textbook has a detailed discussion on how to write a research report (chapter 19). While it can be an excellent source of information for you to consult, you do not need to read that chapter to complete this assignment.
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