Lecture Slides.pdf - Lecture4 Lecture 4 Qualitative Research Methods Descriptive Research Methods Dr JunzhaoMa MKF2121 Marketing Research Methods Agenda

Lecture Slides.pdf - Lecture4 Lecture 4 Qualitative...

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Lecture 4 1 Lecture 4 Qualitative Research Methods Descriptive Research Methods Department of Marketing Dr. Junzhao Ma MKF2121 Marketing Research Methods Agenda • Assignment 1 – research proposal • Qualitative Research Methods • Descriptive Research Methods 2 Assignment 1 Marketing Research Proposal Department of Marketing MKF2121 Marketing Research Methods
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