Decode+Media+final+(4).pptx - Decode Media Mixed Messages...

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Decode Media Mixed Messages
Overview - Techniques to persuade in advertising. - Analyzing two commercials: body language, audience & purpose - Conclusion. - References.
How to persuade consumers ?
Analyzing Media We analyzed two commercials: - Stelara – CariDee English - Old Spice - "The Man Your Man Could Smell Like“
Commercial #1: Stelara - CariDee English
The advertisement feature CariDee English which is a celebrity, actress and model know from America’s Next Top Model (2013) ( BuddyTv , 2017). Body Language : confident, happy & smiley Outfit : Wears different outfit to showcase the different seasons to amplified her work.
Persuasive Techniques in this advertisement - Ethos:

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